Book Worming: ‘A New Culture of Learning: Cultivating the Imagination for a World of Constant Change’

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Occasionally we find a book worth mentioning. We’ll do our best to share both the good and the bad, with a healthy dose of interpretation of how you can leverage the concepts as an Osmotic Innovator.

Douglas Thomas and John Seely Browns’ take on changing ways of learning and educating might seem like a stretch for the Osmotic Innovator, until one considers the fact that innovation is at its heart all about learning in order to explore and combine disparate items to create something new. Thomas and Brown realize this, beginning the book by calling out the fact that learning is no longer confined to the classroom – that ‘it is happening all around us, everywhere, and it is powerful . . . it is grounded in a very simple question. What happens to learning when we move from the stable infrastructure of the twentieth century to the fluid infrastructure of the tweny-first century?’

For the Osmotic Innovator, this seems like a potentially powerful concept. If learning has been reassessed as advertised, how can this be leveraged to better enable your current employees and how will this change the way that the next generation of recruits to your team works? And further, given that the pace of change in learning has grown exponentially faster, how can firms cope, not only surviving a potential onslaught of innovation but thriving and growing with it?

Unfortunately, the book fails to deliver fully against some of the most exciting questions and possibilities from this perspective. It does however give the reader a new frame of reference to view the process of learning. This new point-of-view could be very valuable in the hands of the Osmotic Innovator.

Thomas and Browns’ description – backed up consistently through the book – that ‘The new culture of learning actually comprises two elements. The first is a massive information network that provides limitless access and resources . . . The second is a bounded and structured environment that allows for unlimited agency to build and experiment with things within those boundaries. . . It is the combination of the two, and the interplay between them, that makes the new culture of learning so powerful’ is a particularly compelling notion.

Building on this, the authors seek to support the case that ‘teaching’ is no longer the predominant mechanism for growth. Instead, ‘learning’, where students play, interact, and create a culture from and through the process of learning, is the new effective environment for growth. Importantly, and recognizable to the Osmotic Innovator, is that the new culture derives its strength from its focus on learning through engagement with the world. It is this outward looking view that makes most sense through the book and resonates with changes in our world culture (see The World Is Flat: A Brief History of the 21st Century). The notion that to succeed in this era one needs to look outwardly, engaging with consumers, suppliers, and potential competitors, aligns with much of what we understand about Open Innovation. In calling out the biggest dysfunction with the previous worldview Thomas and Brown could be describing the old era of innovation equally well; ‘the major pitfall of the twenty-first century’s teaching model – namely, the belief that most of what we know will remain relatively unchanged for a long enough period of time to be worth the effort of transferring it.

Though Thomas and Brown make a few connections between this new model for education and the world of business through the remainder of the book, often connecting with insights that would be recognizable to anyone spending time seriously thinking and considering innovation, they fail to really expound on the model and directly connect it to much of the world outside the classroom. This is where the book seems to miss an opportunity; by becoming overly bound to trying to prove the existence of the model through repetitive examples of it they miss the opportunity to apply it (or project how it could be applied) to the larger world they give the occasional nod to.

It should be rather easy though to apply the lessons of this book. The arguments made in the book could well be reframed as calls to action for the innovator; power isn’t in knowing the answer, but where to find the answer; you can learn more from taking the wrong approach than the right; inquiry is the process of asking “what don’t we know.”

The message and codification of ‘play’ as a learning technique for the 21st century is a powerful one, Beyond the realm of education it gives direction to the Osmotic Innovator about the bounty to be reaped for those who learn how to connect play and imagination in fruitful ways. As Thomas and Brown say themselves ‘the culture that emerges . . . is a culture of collective inquiry that harnesses the resources of the network and transforms them . . . only when we care about experimentation, play, and questions more than efficiency, outcomes, and answers do we have a space that is truly open to the imagination.’

The two sides of…Creative Spaces

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Creative spaces are often cited as examples of how the most innovative companies take their creative processes seriously.  We have all heard of the efforts of Pixar to ensure maximum creativity from their staff through the design of their building to maximize unscripted interactions, from centralized bathrooms to freedom to decorate your workspace Pixar lives creativity and its employees wear it on their sleeves.  Should your company investigate creative spaces as a means of improving innovation?  The answer is not so simple.


The problem of how to organize a physical space to drive innovation is a well-known one, having spawned numerous books (see The Organization and Architecture of Innovation by Allen and Henn) and consultancies. Having spent decades maximizing the value captured from efficiency in the ‘organizational diagram’ leaders were bound to recognize that the layout of the actual physical space is equally important to drive productivity and, ultimately, innovation. The problem with implementing the biggest and boldest suggestions to boost innovation and productivity is that it necessitates huge expenditures of capital in order to refurbish old spaces to new layouts. Obviously, this isn’t always compatible with budget or other goals – thus the appearance of ‘Creativity Spaces’!

In order to meet the demand for a place within the office environment where workers can think freely and openly – trying to capture that eureka-in-the-shower moment – old meetings rooms get refurbished with TVs, games, bold colors, and comfy chairs. These places can be easily dismissed as places to waste time. However, for the relatively limited capital requirements they have to be considered as a positive first step. Just having one place in the office that doesn’t feel like the office can encourage teams and meeting groups to think more freely and creatively. Many articles on this blog advocate drastic steps to get free thinking and creativity into your team; the message that should be taken forward is that anything you can do to shake things up and break people out of their typical role is great for boosting innovative output. Doesn’t that align perfectly with having your lead chemist showing everyone their newest moves on Dance Dance Revolution? For the Osmotic Innovator making do with less is an art form – perhaps Creativity Spaces aren’t a Picasso but they’re at least an easel and a brush.


Creative spaces are really the result of creative cultures.  When people work in a creative culture they build their own creative spaces and in some instances these spaces may not even look (to the casual observer) very creative at all.  We are talking about the water cooler, the original “creative space”.  “If you build a creative culture the culture will build their creative space” is probably a better approach for most businesses to take.  Without the right culture the creative space discussion shouldn’t even be started.

Can you really define what a creative space should be for your business?  What works for Pixar might be useless for your company.  Can a laboratory or engineering shop be a “creative space”?  Sure it can, and in many companies these areas are far more likely to be creative than any artificially designed space of bright colours and soft furnishings.  Don’t fall for the idea that if it looks fun then it must be creative; many companies have demonstrated phenomenal creative endeavour simply by giving their employees access to the same old facilities but without corporate agenda.

Creative spaces must be built; your work environment is unlikely to have been designed with creativity in mind.  Creativity feeds off networking so is there a way of causing more cross functional interactions within your employees without going to the extremes of building redesign?  Maybe careful placement of coffee bars or mixed function open plan offices would work better than prescribed “creative spaces”.

Overall the design of creative spaces within corporations should be seen as a means of reinforcing a strong corporate innovation culture, not as a means of creating one.  There are many more cost effective ways of doing that.

Osmotic Innovation is Moving Past #Sandy

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Nothing like a super-storm to slow down innovation. Here at Osmotic Innovation we’re doing our best to catch-up and will be back with you shortly. In the meantime, you should spend some time learning about Jugaad Innovation and its principle of frugal innovation.

In the wake of #Sandy, we’ve all been reminded that sometimes you’ve got to make do with less. Jugaad Innovation tells the story of how some people don’t just adjust to that reality, they thrive.

The Forest: A Perfect New Conference Room?

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Is the traditional conference room really a good place to hold an innovation session? Are creativity, energy, and involvement from participants predicated on where the event takes place? In this post I will show you how it really is all about “Location, Location, Location” – a phrase realtors often use in explaining how the value of a home can increase or decrease drastically depending upon where it is.

Many times when planning an innovation session, a lot of attention is given to the structure of the events, schedule for the day, and participants. There are lots of ideas all over the internet and available from consultants on what events to include and their proper implementation. However, when it comes time to find a location, typically a conference room within either the company or some hotel is booked and no more thought is given – the task is done.

Although many hotel conference rooms are convenient due to their catering, climate control, and familiar corporate setting (think large well lit room with table and chairs around it) they still fall short of being an ideal venue for holding an innovation event for the following reasons. First, they keep participants within a familiar surrounding enabling it easy to remain in the corporate mindset. Because of this, participants tend to check emails, talk to colleagues about projects, and in general not be as completely immersed as they should be in the creative process. Secondly, people equate conference rooms with long tiring meetings, and so innovation sessions can unfortunately fall victim rather easily to this psychological association. Overcoming this requires numerous breaks throughout the day to keep peoples attention span at peak performance and hopefully prevent them from fatigue. This takes valuable time away from actual ideation and can become a factor which limits the number of activities that can be done in the allotted time span. Lastly, nothing beyond ideation effectively happens outside the planned events. If you want little extra bonuses like team building or people getting to know each other better, they would have to be built into the events in some way – and even then it is not completely effective. This also takes time away from the main goal of generating new ideas and tends to make it seem as though the team bonding aspect is in some way forced.

So then if the traditional conference room is ineffective, what are some good alternatives? Here is where creativity on the part of the session planner is required. Take some time to choose completely different and non traditional locations. Try to think of places that would either be challenging to the senses or elicit an emotionally uncomfortable environmental response. Off the top of my head, some suggestions may be using an abandoned building, going deep in an underground cave, or ideate while on different rides at an amusement park. Going even further, why not consider renting out an empty space and transforming it into the surface of the moon or some distant planet. Why not be innovative in the construction and planning the innovation event? Recently, Osmotic Innovation was made aware of a large global company within the NJ/NY area that took participants out into the middle of the forest to innovate. No comfy climate controlled conference rooms here – but just imagine the ideas and team building that came from camping overnight while trying to avoid bears and other wildlife! As I am sure most Social Psychologists would agree, a highly effective way to brings teams together while simultaneously engaging different parts of the brain would certainly be that of everyone experiencing and overcoming some sort of emotional experience together. Can you visualize how different the environment would be sitting with colleagues in an old abandoned building? What do you think the ominous sounds, musty scents, and graffiti sprayed on the peeling wallpaper would contribute towards forcing participants to forget about work and be in the moment? Imagine the unique and effective events one could plan while in such an environment (taking safety precautions, of course). I don’t know about you, but I know for sure if I were there, checking work emails and worrying about project deadlines would be last on the list!

Therefore, as Osmotic Innovators, lets push ourselves to think of ways to overturn the traditional (cookie cutter type) innovation session and find ways to challenge participants beyond the events by immersing them in new and stimulating environments. Retire the thought of using boring conference rooms and make innovation sessions both an event and experience. Why do we expect participants to provide creative ideas if the innovation sessions themselves are not dynamic? After all, wasn’t it stated that insanity is doing the same thing over and over while expecting different results? Well, the same phrase can certainly be applied to innovation sessions. Push participants even further by removing their comfort zones and you will be amazed at the output and level of engagement you will begin to see in response.

Puzzles: An Exercise for Your Brain to Enhance Creativity

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There are many in the field of Psychology and Neuroscience that point to the benefits of solving puzzles. Claims of increasing memory and cognitive performance to delaying the onset of Alzheimer’s all point to solving puzzles as a key factor. In fact, one such professor of neurology at George Washington Hospital University School of Medicine and Health Sciences, Dr. Richard Restak, published a book called Think Smart: A Neuroscientists Prescription for Improving Your Brain Performance. Among many of his tips, one of them is to simply solve puzzles. By doing so, Dr. Restak argues that different parts of the brain will be used depending upon what kind of puzzle you work on.

Within innovation sessions, I have personally observed the increased creativity in individuals when given a riddle or puzzle to solve before being asked to generate ideas. The act of solving something abstract removes the mind from its common everyday “rut” and opens up fresh ways of thinking that are non-linear.

With that in mind, I would like to challenge your creativity and get your brain thinking a bit by providing you with the following mix of riddles and puzzles. How many can you solve?


Hands I do not have, yet I grasp so tight.

I love darkness, my enemy is light.

Both the mighty and low know me well,

For in the hearts of men I dwell!

What am I?


Echoes from a shadow realm,

whispers of things yet to come.

Thoughts strange sister dwells in night,

is swept away in dawning light.

What am I?


I am said by one letter    

I am spelled by three

Two letter the same in me

I am double or single

Or brown, blue, or green

I am read from either end and understood

What am I?


I can be touched,

but I hurt those who touch me.

I move swiftly through a dry forest,

but die in a mountain stream.

Where I pass, I leave a black shroud.

What am I?


A boy and a girl have some candies. If the girl gives one candy to the boy, he will have double the amount of candies that the girl does but if the boy gives the girl a candy, they will have the same amount. How many candies does the girl have and how many does the boy have? Hint: The boy and the girl don’t have the same amount.


If you put a coin in an empty bottle and insert a cork into the neck of the bottle, how could you remove the coin without taking the cork out or breaking the bottle?


You must cut a birthday cake into exactly eight pieces, but you’re only allowed to make three straight cuts, and you can’t move pieces of the cake as you cut. How can you do it?

The Amen Break & Musical Innovation

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Take a listen to the clip below.

Whether you recognize it or not, you have heard it before. The six-second long break beat, known as the “Amen Break,” is claimed to be one of the most sampled loops in music history. It has appeared in such diverse settings as Oasis’ D’You Know What I Mean, car commercials, and the NWA’s Straight Outta Compton. Some claim its inherent popularity is due to the loop’s waveform aligning with the mathematical Golden Ratio. Regardless of why it is so ubiquitous, the history behind it is a valuable lesson for the innovator.

The Amen Break originally appeared in the song Amen Brother by the Winstons in 1969. The track itself was the B-side to their single Color Me Father, recorded more out of necessity than anything else.  Though the Winstons won a Grammy for Color Me Father, the band had already split up and the record faded from the public eye. It wasn’t until almost twenty years later, with the advent of the sampler and hip-hop, that the Amen Break rose to prominence. The sampler allowed producers to record and loop music to provide backing for a rapper’s performance.  Amen Brother appeared on a compilation album of break beats for easy sampling, and took off from there.

However, while the Amen Break was used considerably in early hip-hop, its influence was even larger in the UK. Producers began to experiment with the break sample; rather than simply looping it, they chopped and layered it to create an entirely new sound. The genres of jungle and drum-and-bass were essentially born of this manipulation, with producers participating in an “arms race” [1] of sorts to see who could do the most with the sample. Sometimes they pushed the envelope too far and made tracks that were impossible to dance to. Though the popularity of these genres waned, the Amen Break continued to live on in countless productions, and has become such an integral part of the modern audio landscape that it’s often taken for granted.

So what can we learn from the Amen Break? I’d say the first thing is never to throw out something just because it isn’t immediately useful. Sometimes it takes a fresh perspective, or new technology, to truly make the most of an idea. Hip-hop artists looking through old funk tracks rediscovered it, and along with the sampler, utilized it to meet their needs. Furthermore, innovation isn’t necessarily coming up with new ideas, but adapting existing ones. Using the same building blocks, producers were able to create completely different tracks. Though there is an entire debate over copyright law pertaining to this sample (that I won’t get into here), the fact is that sampling created entire genres of music through a mere six second loop. And if that’s possible, think of what you can do with even more time and resources.


Does Mathematics Enhance Creativity? (Part II)

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In the first post in this series, I explored how despite the common tendency to categorize mathematics as a subject concerned with rules and complexity, it can actually provide ways to lead one to think creatively. Instead of getting lost in the specific complexity of Calculus and Differential Equations, we took a step laterally and showed how these areas manifest themselves in the creative beauty around us.

In this second part, I would like to introduce another area of study within mathematics that is commonly viewed with dread when one decides to either major or minor in the subject – mathematical logic and proofs.  Many (if not all) math textbooks contain a section proving how and why different theorems work. Although ignored by many students due to their high complexity, they are the reason why the theorems work and are rather important to the field of study. So why does a course in something like mathematical logic help enhance creativity? Put simply, it forces you to think differently. In mathematics, the goal is to find truth and proofs are the explanation we use to convince ourselves and others. I am not going to now go into any further discussion on how to write mathematical proofs, but instead focus on some of the simplistic components. In writing a proof, you have a few options:

  1. Simply find an example of something that works
  2. Contrapositive – which simply means negating both sides of the statement
  3. Induction – try using a low number and then if it works, prove that it will work for when that number is increased by 1
  4. Contradiction

There are many other ways, but I don’t want to get too caught up in the details. So knowing this, you may now wonder how it could be applied in your next innovation session. As a starting point, it is important to note that each of these techniques enhances reasoning and enables you think creatively by forcing you to look logically and break things down, analyze them, and build them back up. Therefore, you may want to try a few of the following:

  1. Break the challenge statement down into its components
  2. Ask questions assuming the opposite situation is occurring
  3. Use contradiction – find examples of things that didn’t work and ask why. Then add something incremental to it (e.g. a motor, magnet, sensors, etc) and ask if that works
  4. Examine a new product idea that really resonates with consumers. Ask why as many times as possible to get to the core as to its success
  5. Take something from a completely different industry and try to apply it to your challenge

Lastly, allow me to provide you one more example of a problem found in the book Mathematical Proofs: A Transition to Advanced Mathematics that is solved using techniques from Mathematical proofs

Three prisoners have been sentenced to long terms in prison, but due to overcrowding, one must be released. The warden devises a scheme to determine which prisoner is to be released. He tells the prisoners that he will blindfold them and paint a red or blue line on each forehead. After this is done, he will remove the blindfolds and a prisoner should raise his hand if he sees a red line on at least one of the other two prisoners. The first prisoner to identify the color of the line on his own forehead will be released. Of course the prisoners agree to this. The warden blindfolds them and then proceeds to paint a red line on all three prisoners. He removes the blindfolds and, since each prisoner sees a red line, each prisoner raises his hand. Some time passes when one of the prisoners exclaims: “I know what color my line is! It’s red!” This prisoner is then released. Now, we must ask: How did this prisoner correctly identify the color of the line painted on his forehead?

I will let you think about that and have some fun with it. Hopefully by now in reading the two blogs about mathematics, you have some better appreciation and understanding how such a subject can indeed enhance creativity and exercise the mind.

Mathematical techniques like proofs challenge the practitioner to become adept at understanding the process by which you reach a conclusion. Having all that skill can improve innovation and creativity by allowing a person to inherently examine the truth in a problem and solution – not to just take it for granted. That level of analysis can manifest itself in recognizing new solutions or incorrect assumptions to create better innovations

Creativity, as we all know, comes in many forms and is a huge part of Mathematics. Allow me to end with the quote from well-known writer J.K. Rowling (author of Harry Potter novels).

“Sometimes ideas just come to me. Other times I have to sweat and almost bleed to make ideas come. It’s a mysterious process, but I hope I never find out exactly how it works.”